Director of Product
Remote
Full Time
Experienced
About Us
We’re a fintech marketing platform purpose-built for credit unions and community banks. Our technology helps these institutions design, deliver, and optimize personalized financial offers — driving deeper member engagement and measurable ROI. 100+ clients and growing, we’re scaling fast and ready to level up our product leadership.
Role Overview
We’re seeking a strategic and hands-on Director of Product to lead the vision, strategy, and execution of our product platform. You’ll oversee a cross-functional team responsible for product management, product ownership and business analysis supporting scrum execution teams, and strategic partner relationships — ensuring we build the right things, the right way, for the right users.
As part of the leadership team, you’ll play a key role in shaping our roadmap, refining our ability to rapidly prototype, and mature our measurement of outcomes to better inform go-forward decisions and impact for financial institutions, credit unions and their members.
Responsibilities
We’re a fintech marketing platform purpose-built for credit unions and community banks. Our technology helps these institutions design, deliver, and optimize personalized financial offers — driving deeper member engagement and measurable ROI. 100+ clients and growing, we’re scaling fast and ready to level up our product leadership.
Role Overview
We’re seeking a strategic and hands-on Director of Product to lead the vision, strategy, and execution of our product platform. You’ll oversee a cross-functional team responsible for product management, product ownership and business analysis supporting scrum execution teams, and strategic partner relationships — ensuring we build the right things, the right way, for the right users.
As part of the leadership team, you’ll play a key role in shaping our roadmap, refining our ability to rapidly prototype, and mature our measurement of outcomes to better inform go-forward decisions and impact for financial institutions, credit unions and their members.
Responsibilities
- Product Strategy & Execution
- Maintain a deep understanding of community financial institution needs, specifically around digital marketing and growing their FI (through lending, deposits, and non-interesting income).
- Define and evolve the product vision and strategic product roadmap in alignment with company strategy.
- Prioritize opportunities based on customer needs, business impact, and market trends.
- Partner with Engineering, QA, Release Management and Marketing to deliver high-quality, high-impact releases.
- Understand key vendor/partner market, relative install base, and relative capabilities (LOS, Core, Payments)
- Represent the product with clients and market-facing events, understand market trends and whitespace differentiation
- Determine and execute on strategic partnership opportunities, identifying and building relationships with new partners and developing POC’s
- Own the pricing strategy for the Digital Storefront product suite
- UX & Design Leadership
- Champion a seamless, intuitive user experience across our platform.
- Guide the team in creating user-centered workflows and UI patterns, leveraging and maintain the existing design system.
- Product Measurement
- Build a structured approach to gather, analyze, and apply product and product feature insights.
- Ensure product decisions are backed by qualitative and quantitative research.
- Represent the voice of the customer and end user across the organization.
- Stay up to date on industry and technology trends to ensure DSF continues to drive product-market fit and leverage appropriate technologies to maintain a sustainable competitive advantage.
- Study the competition, both current and evolving, to drive DSF differentiation
- Team Development
- Lead, mentor, and grow the Product team.
- Foster a collaborative, outcomes-oriented culture focused on impact and learning.
- Establish clear goals, KPIs, and feedback loops to drive team performance.
- Stakeholder Collaboration
- Work closely with Sales, Client-facing teams, and Marketing to understand customer needs and communicate roadmap priorities.
- Present product strategy and outcomes to executive leadership, board members, and strategic partners.
- Design, run and adapt the DSF Client Advisory Program and DSF User Group
- 8+ years of experience in product management, with at least 3 in a senior leadership role overseeing product, design, and/or research.
- Proven success in B2B SaaS or fintech; experience with financial institutions or credit unions is a major plus.
- Ability to work effectively in a team environment to accomplish business objectives. Strong team leadership and interpersonal skills with the ability to work with across teams, with client staff, and management.
- Strong understanding of data-driven decision making, behavioral UX, and agile product development.
- Exceptional communication, leadership, and stakeholder management skills.
- A balance of strategic vision and hands-on execution.
- Competitive orientation with an innate sense of urgency, a proven ability to move quickly, make data-driven decisions, always be professional and direct, and adapt to changing internal and external needs.
Digital Storefront is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Apply for this position
Required*